The first part of a mini series focused on how you and your music are seen, found and followed.
The three sessions on branding, marketing and PR respectively will be led by Melody Forghani, a music and culture expert and the founder of twnty three, an independent artist management and publicity company with offices in Sydney, New York, and London.
What does developing an artist brand mean? How do you work out what your brand is? And then what do you do with it?
In this session, Lucy Perrett, Head of Creative and Brand Partnerships at Positive Feedback, will share intel on memorable and authentic music branding that you can use to create or refine how you and your music are seen.
This will include how to shape your identity across different platforms and how emerging artists can think about brand partnerships.
LUCY PERRETT
Head of Creative & Brand Partnerships, Positive Feedback
Lucy Perrett is the Head of Creative & Brand Partnerships at Positive Feedback, with over a decade of experience in music branding, creative production, and artist marketing. She has worked with artists like Confidence Man, Jack River, and Lime Cordiale, connecting them with brands such as Wrangler Australia, Miista, and Blundstone. Lucy has also shaped branding and marketing strategies for artists at Original Matters, including Dean Lewis, Angus & Julia Stone, Lisa Mitchell, and Alex The Astronaut.
MELODY FORGHANI
Host
Melody Forghani is a music and culture expert with a deep commitment to discovering, supporting, and amplifying artists from the ground up. She is the founder and director of 23 (twnty three), a global, independently run, artist management and publicity company. Through twnty three, Melody works with artists like Stella Bridie, GAUCI, Shady Nasty, These New South Whales, RAYE, Caroline Polachek, Little Simz, Dust and many more. Since beginning her career at Sydney’s FBi Radio, Melody has worked as a curator, programmer, publicist, and manager to create opportunities for artists to share their stories on a larger stage.
These online sessions will be recorded and shared with registrants.
Live captions will be available. For any other access requirements you can let us know at ticket registration or contact ali@musicnsw.com.
MusicNSW is working across the state to increase contemporary music touring, expand artists and industry networks, and build on existing industry knowledge in regional NSW.
The Sound Advice: Regional Touring Toolkit is a five-part online series designed for artists based in regional NSW looking to build their careers and navigate the music industry with confidence. Attend to gain real-world knowledge from industry professionals to help you move forward.
- Practical, real-world advice and resources tailored for regional artists
- Access to seasoned industry pros and their expert guidance
- Free and accessible from anywhere with an internet connection
- Learn essential info to help you build a sustainable music career as a regional artist
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MusicNSW works on unceded land across the state. We pay respect to Elders past and present, and extend those respects to the First Nations peoples of NSW and beyond. Always was, always will be.
MusicNSW is supported by Create NSW, Sound NSW and APRA AMCOS.