The third and final part of a mini series focused on how you and your music are seen, found and followed.
The three sessions on branding, marketing and PR respectively will be led by Adam Lindsay, a senior publicist, currently working for entertainment marketing and publicity agency, beehive.
How do you think about developing your profile and reputation with media, venues, other artists and people in the industry? How do you get them interested in what you’re up to and what’s happening next? It doesn’t happen by accident!
In this session, Director of Against The Grain PR, Leigh McGrane, will share practical tips and ideas for crafting your image as an artist, building key relationships and how you can use this to promote yourself, your music and your shows.
LEIGH MCGRANE
Founder, Against the Grain PR
Leigh McGrane is the founder and Director of Against The Grain PR. With expertise in profile development, media engagement, and strategic storytelling, Leigh amplifies the voices of Australian and international artists, as well as the music, arts, lifestyle, and event sectors. He has led PR/media departments for festivals including Bluesfest, WOMADelaide, 4ESydney, The National Folk Festival, Woodford Folk Festival, and the Adelaide Film Festival, while also working on album and touring campaigns for numerous artists.
ADAM LINDSAY
Host
Adam Lindsay is a senior publicist, currently working for entertainment marketing and publicity agency, beehive. Currently based in Newcastle, Adam has worked on campaigns for artists such as The Amity Affliction, Anberlin, Belle and Sebastian, George Clinton, Frank Turner, Sam Fischer, South Summit, The Belair Lip Bombs, The Wonder Years, Yellowcard & Ziggy Alberts; and has also worked with comedians such as Maria Bamford, Anna Akana, Jen Brister and Amy Hetherington. Outside of PR, Adam cut his teeth in the music industry playing in bands such as Split Feed and Dead Mall, and is the co-host of the Record Royale Podcast.
These online sessions will be recorded and shared with registrants.
Live captions will be available. For any other access requirements you can let us know at ticket registration or contact ali@musicnsw.com.
MusicNSW is working across the state to increase contemporary music touring, expand artists and industry networks, and build on existing industry knowledge in regional NSW.
The Sound Advice: Regional Touring Toolkit is a five-part online series designed for artists based in regional NSW looking to build their careers and navigate the music industry with confidence. Attend to gain real-world knowledge from industry professionals to help you move forward.
- Practical, real-world advice and resources tailored for regional artists
- Access to seasoned industry pros and their expert guidance
- Free and accessible from anywhere with an internet connection
- Learn essential info to help you build a sustainable music career as a regional artist
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MusicNSW works on unceded land across the state. We pay respect to Elders past and present, and extend those respects to the First Nations peoples of NSW and beyond. Always was, always will be.
MusicNSW is supported by Create NSW, Sound NSW and APRA AMCOS.