The second part of a mini series focused on how you and your music are seen, found and followed.
The three sessions on branding, marketing and PR respectively will be led by Adam Lindsay, a senior publicist, currently working for entertainment marketing and publicity agency, beehive.
When you think about tour marketing, it’s about getting people through the door to your shows, and - just as importantly - how to get those new audiences to come on your music journey with you long after the gig is over.
In this session, Josh White will share approaches for emerging and mid-career artists to approach touring as a tool to promote your music, developing a budget-friendly tour marketing plan, and tactics to help build long term relationships with your newfound audiences.
JOSH WHITE
Co-Founder, Third Eye Stimuli Records
Josh White is the co-founder and label director of Third Eye Stimuli Records. Founded in 2016, the label has built an international reputation for unearthing some of Australia’s most exciting and unique rock and indie acts. With a roster of over 15 bands including GIMMY, Arbes, Sunfruits, Hot Apple Band, The Uplifting Bell Ends and The Laurels, Josh has a passion for discovering emerging artists and helping them break into the industry. Having performed and recorded music in his own bands over the past 15 years, Josh has an authentic, grassroots approach to developing artists.
ADAM LINDSAY
Host
Adam Lindsay is a senior publicist, currently working for entertainment marketing and publicity agency, beehive. Currently based in Newcastle, Adam has worked on campaigns for artists such as The Amity Affliction, Anberlin, Belle and Sebastian, George Clinton, Frank Turner, Sam Fischer, South Summit, The Belair Lip Bombs, The Wonder Years, Yellowcard & Ziggy Alberts; and has also worked with comedians such as Maria Bamford, Anna Akana, Jen Brister and Amy Hetherington. Outside of PR, Adam cut his teeth in the music industry playing in bands such as Split Feed and Dead Mall, and is the co-host of the Record Royale Podcast.
These online sessions will be recorded and shared with registrants.
Live captions will be available. For any other access requirements you can let us know at ticket registration or contact ali@musicnsw.com.
MusicNSW is working across the state to increase contemporary music touring, expand artists and industry networks, and build on existing industry knowledge in regional NSW.
The Sound Advice: Regional Touring Toolkit is a five-part online series designed for artists based in regional NSW looking to build their careers and navigate the music industry with confidence. Attend to gain real-world knowledge from industry professionals to help you move forward.
- Practical, real-world advice and resources tailored for regional artists
- Access to seasoned industry pros and their expert guidance
- Free and accessible from anywhere with an internet connection
- Learn essential info to help you build a sustainable music career as a regional artist
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MusicNSW works on unceded land across the state. We pay respect to Elders past and present, and extend those respects to the First Nations peoples of NSW and beyond. Always was, always will be.
MusicNSW is supported by Create NSW, Sound NSW and APRA AMCOS.