The third and final part of a mini series focused on how you and your music are seen, found and followed.
The three sessions on branding, marketing and PR respectively will be led by Melody Forghani, a music and culture expert and the founder of twnty three, an independent artist management and publicity company with offices in Sydney, New York, and London.
How do you think about developing your profile and reputation with media, venues, other artists and people in the industry? How do you get them interested in what you’re up to and what’s happening next? It doesn’t happen by accident!
In this session, Director of Against The Grain PR, Leigh McGrane, will share practical tips and ideas for crafting your image as an artist, building key relationships and how you can use this to promote yourself, your music and your shows.
LEIGH MCGRANE
Founder, Against the Grain PR
Leigh McGrane is the founder and Director of Against The Grain PR. With expertise in profile development, media engagement, and strategic storytelling, Leigh amplifies the voices of Australian and international artists, as well as the music, arts, lifestyle, and event sectors. He has led PR/media departments for festivals including Bluesfest, WOMADelaide, 4ESydney, The National Folk Festival, Woodford Folk Festival, and the Adelaide Film Festival, while also working on album and touring campaigns for numerous artists.
MELODY FORGHANI
Founder, 23 (twnty three)
Melody Forghani is a music and culture expert with a deep commitment to discovering, supporting, and amplifying artists from the ground up. She is the founder and director of 23 (twnty three), a global, independently run, artist management and publicity company. Through twnty three, Melody works with artists like Stella Bridie, GAUCI, Shady Nasty, These New South Whales, RAYE, Caroline Polachek, Little Simz, Dust and many more. Since beginning her career at Sydney’s FBi Radio, Melody has worked as a curator, programmer, publicist, and manager to create opportunities for artists to share their stories on a larger stage.
These online sessions will be recorded and shared with registrants.
Live captions will be available. For any other access requirements you can let us know at ticket registration or contact ali@musicnsw.com.
MusicNSW is working across the state to increase contemporary music touring, expand artists and industry networks, and build on existing industry knowledge in regional NSW.
The Sound Advice: Regional Touring Toolkit is a five-part online series designed for artists based in regional NSW looking to build their careers and navigate the music industry with confidence. Attend to gain real-world knowledge from industry professionals to help you move forward.
- Practical, real-world advice and resources tailored for regional artists
- Access to seasoned industry pros and their expert guidance
- Free and accessible from anywhere with an internet connection
- Learn essential info to help you build a sustainable music career as a regional artist
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MusicNSW works on unceded land across the state. We pay respect to Elders past and present, and extend those respects to the First Nations peoples of NSW and beyond. Always was, always will be.
MusicNSW is supported by Create NSW, Sound NSW and APRA AMCOS.