The second part of a mini series focused on how you and your music are seen, found and followed.
The three sessions on branding, marketing and PR respectively will be led by Melody Forghani, a music and culture expert and the founder of twnty three, an independent artist management and publicity company with offices in Sydney, New York, and London.
When you think about tour marketing, it’s about getting people through the door to your shows, and - just as importantly - how to get those new audiences to come on your music journey with you long after the gig is over.
In this session facilitated by Melody Forghani, co-founder and label director of Third Eye Stimuli Records Josh White will share approaches for emerging and mid-career artists to approach touring as a tool to promote your music, developing a budget-friendly tour marketing plan, and tactics to help build long term relationships with your newfound audiences.
JOSH WHITE
Co-Founder, Third Eye Stimuli Records
Josh White is the co-founder and label director of Third Eye Stimuli Records. Founded in 2016, the label has built an international reputation for unearthing some of Australia’s most exciting and unique rock and indie acts. With a roster of over 15 bands including GIMMY, Arbes, Sunfruits, Hot Apple Band, The Uplifting Bell Ends and The Laurels, Josh has a passion for discovering emerging artists and helping them break into the industry. Having performed and recorded music in his own bands over the past 15 years, Josh has an authentic, grassroots approach to developing artists.
MELODY FORGHANI
Host
Melody Forghani is a music and culture expert with a deep commitment to discovering, supporting, and amplifying artists from the ground up. She is the founder and director of 23 (twnty three), a global, independently run, artist management and publicity company. Through twnty three, Melody works with artists like Stella Bridie, GAUCI, Shady Nasty, These New South Whales, RAYE, Caroline Polachek, Little Simz, Dust and many more. Since beginning her career at Sydney’s FBi Radio, Melody has worked as a curator, programmer, publicist, and manager to create opportunities for artists to share their stories on a larger stage.
These online sessions will be recorded and shared with registrants.
Live captions will be available. For any other access requirements you can let us know at ticket registration or contact ali@musicnsw.com.
MusicNSW is working across the state to increase contemporary music touring, expand artists and industry networks, and build on existing industry knowledge in regional NSW.
The Sound Advice: Regional Touring Toolkit is a five-part online series designed for artists based in regional NSW looking to build their careers and navigate the music industry with confidence. Attend to gain real-world knowledge from industry professionals to help you move forward.
- Practical, real-world advice and resources tailored for regional artists
- Access to seasoned industry pros and their expert guidance
- Free and accessible from anywhere with an internet connection
- Learn essential info to help you build a sustainable music career as a regional artist
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MusicNSW works on unceded land across the state. We pay respect to Elders past and present, and extend those respects to the First Nations peoples of NSW and beyond. Always was, always will be.
MusicNSW is supported by Create NSW, Sound NSW and APRA AMCOS.