Don't miss this evening of insight & inspiration from artists and music scene makers designed to empower artists and industry professionals through two distinct sessions.
Sound Advice: Making A Scene
Panel | 6:00 - 7:00pm
Join a panel of scene-makers and community builders in music as they discuss the power of collaboration, thinking outside the box, and carving out space in niche markets. This conversation will highlight strategies for community building and the importance of storytelling in nurturing an audience.
Hosted by Tahmyna Rad, you'll hear from:
- FRIDAY* (Full Circle)
- Shivani Sharma (EMC Community Manager, artist manager)
- Moses MacRae (Close Friends Records / Scruffs)
- Jannah Beth (Offbeat Collective)
Expect to chat all about:
- The power of uniqueness and collaboration in music
- Effective strategies for community building
- How storytelling can shape and engage an audience
- The strength of niche markets in building a sustainable career
Sound Advice: Behind the Curtain with Devaura
In-Conversation | 7:15 - 8:15pm
In this masterclass, local artist DEVAURA and her manager Jannah Beth will break down the strategies behind building a distinct and individual identity. They will explore the role of authenticity in branding and marketing and how this has shaped Devaura’s journey as an artist.
Born in Aotearoa, and based in Eora, DEVAURA is a rising star in Australian music, known for her powerful vocals, genre-blending soundscapes, and authentic storytelling. She broke through in 2023 with powerful performances and has since earned major accolades, including Triple J Unearthed Laneway Competition Winner 2025, the 2024 Acclaim Magazine x PUMA Wildcard Award, FBi SMAC Awards for Best Live Act & Best Emerging Act, and the Justin Cosby Best Emerging Act at SXSW Sydney 2024.
As a queer, first-generation immigrant and formerly houseless artist, her music explores resilience, love, and self-discovery. With a magnetic stage presence and a live show that seamlessly fuses beats, punk-influenced guitar, and captivating vocals, Devaura continues to push boundaries.
Alongside her manager Jannah Beth, she brings firsthand insight into crafting a distinct identity, and will break down the strategies behind building a distinct identity in this masterclass on unique storytelling.
As DEVAURA’s manager, Jannah Beth leads with extensive experience in artist development, and community building. As co-founder & director of Offbeat Collective, she supports emerging talent through affordable studios and programs like the ONE OFF TRAKS writing camp and UP Next artist development. Working closely with DEVAURA across her forthcoming EP ‘Learning In Public’, the two explored avenues and strategies to deliver a fully realised artist story.
FRIDAY*
Artist / Full Circle
FRIDAY* is a Ghanaian-Australian artist, songwriter, and producer from Greater Western Sydney, known for genre-defying compositions that explore youth, self-conflict, and raw emotion. Bursting onto the scene in 2022, his colourful, boundary-pushing singles earned international playlist support (Dopamine, Fresh Finds US & Indie, Triple J Unearthed Artist of the Week) and packed out shows at Sydney venues like the Lansdowne and Lord Gladstone. He’s played Laneway Festival, BIGSOUND, supported Paris Texas, and sold out his debut headline show at OAF. With a new project in the works and a tight-knit creative collective, Full Circle, FRIDAY* may sing, “I was never meant to be a star!”—but he won’t stay a secret for long.
Shivani Sharma
EMC, artist manager
Shivani Sharma lives and breathes electronic music, repping Sydney’s scene as Resident Advisor’s City Manager, juggling artist management, and keeping the community plugged in as EMC’s Community Engagement Manager. Passionate about fostering strong connections in the electronic music scene, they work at the intersection of community, industry, and culture, supporting artists and initiatives that drive dance music forward. Whether they’re championing emerging talent, connecting the dots between dance floors and industry, or just making sure the party doesn’t stop, they’re all about building a stronger, more sustainable music culture.
Moses MacRae
Close Friends Records / Scruffs
Moses MacRae aka Scruffs is a Sydney-based drummer, producer, DJ, curator and founder of Close Friends Records. A well-respected mainstay of the Sydney underground scene, a lover of J Dilla and all things hip hop. Moses is connected to many community threads and has spun records on FBi Radio, mixed live on SOL Radio, played records at Beat Kitchen, Planet Trip and his own Close Friends parties across Sydney. Moses has produced tracks with the likes of Agung Mango, Ijale Josef, Glo, Savage The Girl, OKENYO, Rainbow Chan, Ngaiire, Jonti, MAMMOTH and more – all while remaining a key force in shaping Sydney’s underground sound.
Jannah Beth
Offbeat Collective & Management
Jannah Beth is an artist and industry professional with extensive experience in music creation, artist development, and community building. As co-founder & director of Offbeat Collective, she supports emerging talent through affordable studios and programs like the ONE OFF TRAKS writing camp and UP Next artist development. With national tours, 1.5M + streams, and A&R experience at Elefant Traks, Jannah bridges grassroots artistry with the broader industry, empowering the next generation of creatives. Offbeat Collective, based in Marrickville, features six production studios, artist development programs, jam nights, and an artist-run label, reinvesting earnings into the space and community. The collective fosters a raw, real, and boundary-pushing community, offering curation services that connect brands with the heart of the creative scene.
Tahmyna Rad
Host
Tahmyna Rad’s love for dance music led her into Sydney’s grassroots scene through event curation, DJing, and hosting on Radio Skid Row. As a music lawyer at Media Arts Lawyers, she advocated for artists while growing her own creative practice—hosting Boiler Room at Glitch Festival, performing at Rising Festival, and collaborating across music and the arts. For Tahmyna, music and the arts are inseparable from community, an integral part of her work and creative pursuits.
Devaura
Artist
Born in Aotearoa, and based in Eora, Devaura is a rising star in Australian music, known for her powerful vocals, genre-blending soundscapes, and authentic storytelling. She broke through in 2023 with powerful performances and has since earned major accolades, including Triple J Unearthed Laneway Competition Winner 2025, the 2024 Acclaim Magazine x PUMA Wildcard Award, FBi SMAC Awards for Best Live Act & Best Emerging Act, and the Justin Cosby Best Emerging Act at SXSW Sydney 2024. As a queer, first-generation immigrant and formerly houseless artist, her music explores resilience, love, and self-discovery.
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MusicNSW is supported by Create NSW and APRA AMCOS.