Big Day Out have announced they are introducing a $20, 000 Big Day Evolution Grant in an attempt to encourage more innovation and invention in the field of interactive, film and production to advance the live music experience.
The grant will be launched officially at this year’s SXSW Festival in Austin, Texas at the inaugural Wide Open Road Party. The grant will be awarded to collectives to demonstrate an annual “innovation, invention or theatrical event.”
Big Day Out CEO (and TMN publisher) Adam Zammit, “We are at an important live production crossroads. Advances in multimedia production are enabling live performances to bring all of the power of film making to the stage, from projection, to lighting to even 3D. Advances in audience engagement, encompassing feedback, physical tracking, mobile technology, and social media have the potential to bring the audience into an artists stage show in ways that we can only imagine.”
Sounds Australia’s Millie Millgate said she hopes that the Wide Open Road event “will bring creatives from all across Australia together in one room and that it becomes an incubator for new fresh and progressive collaborations across all three mediums.”
Wide Open Road will take place Tuesday 12 March at Holy Mountain in Austin.