Shock Entertainment have announced the signing of three new artists as part of there second label imprint.
After launching Permanent Records in December 2011 Shock have now added Halfcut Records, as a result of the success of heavy music in the local music market these days.
“Shock Records has meant many things over the years to people due to the company enjoying great success over a broad range of genres. The punk and heavy music genres are certainly an area we have excelled of late so we believe the time is right to give these bands their own home.” stated Leigh Gruppetta, GM of Shock Music.
Halfcut Records is now home to US band Gallows (with new frontman and ex-Alexisonfire member Wade McNeil), Sydney pop-punk four-piece Heroes For Hire and UK band While She Sleeps.