Live Nation has partnered up with Cream Holdings LTD, the company behind the international electronic music festival Creamfields.
James Barton, founder of Cream in 1998 is excited about his new partnership with Live Nation.
“Our strategies are aligned and through the combined efforts of the Cream and Live Nation teams, we will substantially grow our electronic music offerings across the globe,” he said.
President of Live Nation Michael Rapino is also feeling positive:
“Cream is at the forefront of the mainstream youth culture today. With this acquisition, Live Nation further establishes its position in electronic music and expands its concert platform.
“We intend to launch new festivals in key markets in North America, Europe, and Southeast Asia.”