AIR and MTV Form Partnership - MusicNSW

Independent labels association AIR and music television juggernaut MTV have finally found common ground that will ensure independent artists played on MTV get paid.

Following similar agreements in Europe, this deal gives a dollar value for music coming from the indies equal to that coming from any of the majors.

The partnership “is an important step forward for both parties,” say MTV and AIR in a prepared statement, one which is meant “to ensure independent artists were fairly remunerated for the broadcast of their content.”

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